Contemporary Communication Is Interactive
Establishing and nurturing interactive development as a field of digital expertise in your organisation will place you at the forefront of contemporary communication.
Interactivity remains a very important aspect of the digital world we’re building. Important not because it is new, or unusual, but because it is fundamental. Digital software technology always surfaces at some point for human interaction, this is why at a fundamental level, Digital = Interactive.
Interactivity drives all digital communication affecting user adoption, the way we use it, our understanding, awareness, emotional engagement, and of course learning. This is why it is an important consideration in software product design and of course any organisation seeking to communicate in our digital world.
A new generation digital organisation must stay up to date and knowledgeable about delivering interactivity as this is a communication veil through which people will view you. It requires investment in both interactive talent and an environment into which they can excel.
Key to success is talent and expertise in creative (digital) interactive development. This area of skill is often misunderstood and I often use a zen approach (describing what something is not) to help contrast the key differences.
Interactive development is not:
- not simply content production, but content production through code development.
- not simply user experience, but user experience driven by programmatic interaction behaviours.
- not simply information architecture, but information architecture based on multi-dimensional datasets.
- not simply about multimedia content, but where multimedia is just one facet of a wider experience.
- not simply graphic design, but graphic design driven by programmatic rules.
- not simply about telling a story but about how that story is discovered and realised by the target user.
And more importantly if your business is communication then establishing and nurturing creative interactive development as a field of expertise in your organisation is now fundamental to your business and essential to keep you at the forefront of contemporary communication.
If you would like more information on building digital interactive specialism in your organisation please contact me: ben@cautionyourblast.com
Ben Stewart
