Give A Little - Point of donation software

CYB & SumUp


We provide charities with point of donation software to process payment card transactions

FinanceCharityGo digital

Brief

At the end of 2018 we made a team decision to invest more into charitable products and services. Our decision was to lower the barriers to receiving donations via payment cards.

Challenge

We’d previously designed and built the software for the first handheld device for taking contactless card donations. But this was an expensive device to fund and operate, costing over £500 just to manufacture. And we noted the few similar offerings currently in the marketplace are equally expensive, with high upfront costs, service fees and transaction fees.

Smaller charities and many others that are cost conscious can’t consider this level of outlay. And our research confirmed that the financial barriers to entry are keeping many potential charities from being beneficiaries of the current shift towards a cashless society.

Solution

We proposed to lower these costs by developing point of donation software that could be freely and easily downloaded and would run on a cheap Android device (tablet or phone) and work with one of the low cost payment card terminals now available. Subsequently a series of design and build iterations using the SumUp card reader were successful and we called this service ‘Give A Little’.

The effect of releasing this software in early 2019 was to allow many charities to get started with a cheap SumUp card reader and Android device, while still providing a high quality user experience for potential donors. We quickly added features such as Gift Aid declaration and the ability to play videos on the campaign screen that have greatly boosted the funds being raised. We’ve now successfully lowered the cost of entry to taking card payments including contactless payments, and phone-authorised transactions to well under £100.

Now we’re also seeing our software being used by clever designers such as FormeStudio with Payaz, and Sprout Design with their CollecTin More who are making all-in-one devices that contain the SumUp card reader and a screen, either portable for street collections or for stand-alone use on a counter.

More recently in response to the Covid-19 pandemic we have provided an online donations feature allowing these charities to publish web campaigns to raise funds. The simple easy to use approach with customisable graphics and downloadable QR codes for marketing has been adopted quickly by these charities keen to provide a way to keep donations coming in.

Outcome

Since launching we've helped to raise over £800,000 for over 1,500 small charities and churches, with monthly donations recently exceeding £150,000. We have clearly confirmed the need for our low cost electronic point of donation software, and are confident that the long tail of charities will now be transforming their fundraising approach to better fit our increasingly cashless society.

I’d like to finish with a quote from one of our many happy users:

From all of my research I think [Give A Little] is the best solution and I’m pretty sure that a lot of churches will soon be going down this route… We love the app and thank you for your work on it!

From all of my research I think [Give A Little] is the best solution and I’m pretty sure that a lot of churches will soon be going down this route… We love the app and thank you for your work on it!


Rev. Dan Henderson St Andrew’s Hove