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IN PARTNERSHIP WITH /// Ayoupa, InterDigital, Birmingham City Council, University of Aberdeen & Innovate UK

CHALLENGE /// Lead a consortium to deliver a step change in the experience of public transport information delivery.

OUTCOME /// Research, development and trial of several world-first technology innovations to make journey planning, more flexible and personalised, cheaper to provide, and with full personal data privacy.  

DISCIPLINES /// User Experience Design, Product & Service Design, Digital Strategy, and Business Design


Smart Routing is an Innovate UK part-funded project which came about through Caution Your Blast seeking to develop an idea for more private and personalised ways of journey planning and monitoring. The intention is to build upon our existing investment and commitment to moving car driving commuters onto more sustainable forms of transport.

When the opportunity arose to participate in the Innovate UK grant opportunity for Integrated Transport called: Enhancing the end-to-end Journey we brought a consortium together to propose the current project. The team was delighted to win this highly contested competition and be awarded an Innovate UK grant (£940,067 of a total project cost of £1,252,837) for which Caution Your Blast was the lead partner. 

The project completed in early in 2018 and delivered a number of significant benefits to users including full personal data privacy when planning and monitoring journeys from door-to-door in the UK. Current location, movements and journey plans, or any other personally identifiable data is locked securely inside the App on a users device. We want to demonstrate an alternative business model that builds in data privacy, hence it’s the users travel data, their private activity, it’s securely protected and we the makers cannot see it by design. The approach is delivering major technology innovations broadly based around the two areas of mobile device-centric architecture and the internet of things (IoT). The first demonstrates an alternative to cloud-computing that realises the data privacy feature and delivers clear ecological and social benefits, and was the focus of the project for us here at Caution Your Blast. The second initiative was a focus for InterDigital looking at how IoT technology could drive data sharing and reuse in the transport industry via a data marketplace.  

Both these innovations are integrated by our partners Ayoupa into the intelligent mobile iOS App, Commuter, along with new features that delight users. Commuter was trialed by Birmingham City Council over six months from 1st July 2017 and its value and behavioral impacts researched independently by the University of Aberdeen to build on their original baseline of travel experiences in the region at the start of the project.

Commuter works across Great Britain so if you use public transport you are likely to find it very useful and we'd encourage you to try it out. You can download from the App store from the link below.