We deliver our own digital solutions then use our skills and experiences to help our clients.


We deliver innovative, challenging and exciting digital products and services with which we can demonstrate new intellectual property and drive changes for social good.




With all new ways of doing things it takes time to see what’s good and bad, what we wish to keep and what we wish to improve. In these early days of a digital society the subject of data privacy is just one of these areas. The debates will rage for some time about how much personal data is appropriate or not to share in return for benefits that businesses are prepared to offer. 

However for us here at CYB designing the future means enforcing every person's right to a private life. In a digital context this means strong data privacy by default: respecting not storing, sharing, or making copies of, and not exploiting for business or politics, an individuals personal data that can be used to identify them, or characterise their behaviours. 

We propose a future where no personal data on a user is obtained and held by businesses and services when providing digital products such as Apps. All such data should be circumscribed by the products themselves and remain solely in the hands of the individual. The business providing the product should not construe reasons to appropriate such data, or channel it to another party. 



We seek to drive positive social change that is user focussed, sustainable and economically viable. We do this to improve the largest number of people's lives we can in a measurable way. 

Inclusion is fundamental to this work, and is often our biggest challenge as it is expensive to be truly inclusive. One way we deal with this is by narrowly focussing on a user group that is currently not well catered for. This allows us to narrow the service and product scope and hence lower our investment risk. It addresses the target of inclusion by bringing services to otherwise disenfranchised groups of people.

And we don’t see social good as synonymous with weak business models. Conversely we are designing innovative and strong business models that offer large numbers of people greater, more equable, benefits than they have previously been offered.



Our design thinking includes the wider responsibility that society has towards the environment. We think flora and fauna have needs, they have rights, just as people do. A waterway, and its resident aquatic communities therein, need to have the right to claim damages from societies that abuse them. Society needs to become a good custodian. And designers on behalf of society need to review their proposals in the hard light of whether they are marginalising the needs of the environment.

As a small team we feel responsible every day to each other for our decisions in this area. We know we are struggling to deliver against this design principle but we are getting better day by day. We talk about the issue more openly now as a team and find stories to tell around how digital can make a difference by design.  We’re also positive that by taking on the hard work we’ll get traction into the huge environmental issues that current digital practises are causing. We think by design all this could be different. 


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We also specialise in building capability within an organisation to ensure our client can minimise the costs of future digital delivery, to navigate uncertainty, and redefine their future.





We form the perfect Discovery and Alpha team, guaranteeing that we place industry leading experts on any project, to deliver the best possible solutions for our customers. As we build our own digital products and services, we bring this knowledge to bear on getting the best results for your users balanced against your investment, and your capabilities.

We have an exemplary track record in delivering from project inception, through Discovery and Alpha phases resulting in full business cases and approval.  We have a number of high profile reference sites who are delighted with our balanced approach, success and ability to turn something from idea into tangible product.

One of our key aims is the up-skilling existing client staff  to leave a legacy of digital skills and learning from the work we do, for example in user research, service design, technology development, project delivery and service management and leadership. If required we provide consistent support for your Beta and Live phases but our success is leaving you with your own team in place with exemplary digital skills. 





Due to our digital experience and success at senior ‘c-level’, we are ideally placed to offer mentoring in all aspects of digital and how to be successful whether your organisation is starting out or are already well established in your digital journey.

We can share our expertise one-to-one or work with groups to unlock challenges, demystify digital technology, share digital management techniques,  identify digital opportunities, reframe digital problems across people and technology, collaboratively plan, and generate innovation ideas. These and other activities are now essential to continue delivering organisational success in a digital world.

We will develop a working relationship that fits you, your availability and preferences for collaborative development, and will listen and share war stories from our own products and services  throughout a two-way process of sharing. 




We are largely unrivalled in digital transformation and innovation, having made significant contributions to some of the most successful digital transformations in the UK.  These include UK Central Government, 2012 London Olympics, The Guardian and British Telecom. We are ideally placed to advise, deliver and support on these topics, with the ability to provide a team of experts in digital transformation and innovation. 

We specialise in capability assessment, mapping and strategy, organisational change and digital structures, investment and governance, and the lifecycle of technology products and services. We understand your organisational environment will typically be complex and typically recommend many small interventions to be undertaken at pace, learning fast from a lean approach,  and formalising strategy and planning based on data. These approaches aim to establish a strong foundation and clear measures that free you from being reliant on us in the medium to long-term.