Who we are

As Head of CYB’s Research Practice I lead and manage our research team, with responsibility for all quantitative and qualitative user research. With a strong focus on using digital as a force for good, I draw on user research insights to create effective, efficient, and delightful user experiences.

I use my understanding of human behaviour and research methods within multidisciplinary Agile teams, to help solve problems for users and businesses. Having worked in research and digital transformation for ten years, I have supported the Foreign Commonwealth and Development Office, Social Finance, Surrey County Council, the Parliamentary Digital Service, the Government Digital Service, Deutsche Bank, HCL, Cardiff University, the Welsh Autism Research Centre, and the NHS Eating Disorders Outpatient treatment team. I have worked on implementing the EU accessibility statement into law, using User Centred Design methods to influence the design of accessibility statements. This along with having my insights used by the W3 - the creators of the Web Content Accessibility Guidelines – has been a career highlight.

Prior to working in digital transformation, I was a research assistant in psychology. This background has given me a good grounding in research methods, ethics, and statistics. I'd like to create a society where the needs of people and the planet are balanced. Using my research skills, I believe I can find solutions that allow people to improve their lives without destroying the planet to get there.