Who we are

As Head of Design, I lead CYB’s Design Practice, with responsibility for design strategy and managing our design team. I am a service designer with 20+ years of experience in the design industry and a background in Visual and UX design. Creative problem solving is at the heart of my work. Bringing together user-centred design expertise, analytical thinking, and strong visual communication skills, I help teams design and deliver digital services that delight users and businesses alike.

I have supported a wide range of clients including the FCDO, the Cabinet Office, the Royal Borough of Kensington and Chelsea, the City of London, Southwark Council, Abu Dhabi Art, the Royal Mail and Boots. Prior to joining CYB I was the Founding Partner and Creative Director of Beam Creative, where I developed and grew the agency, leading on design strategy for all projects.

Some of the key projects I have worked on include the Learning Platform for Government, Emergency Travel Alerts, Getting Married Abroad, cycling campaigns for various London councils and the development of a digital performance coaching system. 

I like to mentor organisations to adopt user-centred design, using my skills to help improve the world. I love working with a team of people who are extremely talented whilst passionately caring about their work, who sincerely want to change services for the better, serving the social good.