Who we are

Our diverse, adaptable team of experts is passionate about making a difference.

We love to add brilliant new minds to our team. Check out our current job openings and let us know if you could be a good fit.

We pride ourselves on building open and honest relationships with everyone we work with - trust and constructive working leads to new ways of thinking and innovative solutions.

Roshni Ghedia

User Researcher

As a User Researcher I work within CYB’s Research Practice. During my career at CYB, and prior to joining the company, I have supported a wide range of organisations including Heineken, Tetley, Pizza Hut, Tesco, Microsoft, Booking.com, Dulux, Sony, Revlon, Perkbox, Talk Talk Broadband, Adobe and the Foreign Commonwealth and Development Office. Having worked in digital social advertising, I career-switched with CYB’s support to become a User Researcher, and I draw on this experience to understand what really resonates with people through research, testing and measurement.

One of my career highlights involved controlling budgets at Perkbox to generate a high return on ad spend, with continuous A/B testing to increase lead volumes across the business. Perkbox became a market leader within just 2 years, largely due to my Facebook strategy where I used an 'experiment, learn and iterate' approach which drove sign-ups at scale using lookalike audiences, creative testing and lead scoring software.

My background in digital and social advertising helps me have the ability to manage projects and stakeholders, communicating results through visual reports and data analytics. As part of my work, I want to help address societal issues through understanding why and how people think and behave.

Picture of Roshni Ghedia

Roshni Ghedia

User Researcher

As a User Researcher I work within CYB’s Research Practice. During my career at CYB, and prior to joining the company, I have supported a wide range of organisations including Heineken, Tetley, Pizza Hut, Tesco, Microsoft, Booking.com, Dulux, Sony, Revlon, Perkbox, Talk Talk Broadband, Adobe and the Foreign Commonwealth and Development Office. Having worked in digital social advertising, I career-switched with CYB’s support to become a User Researcher, and I draw on this experience to understand what really resonates with people through research, testing and measurement.

One of my career highlights involved controlling budgets at Perkbox to generate a high return on ad spend, with continuous A/B testing to increase lead volumes across the business. Perkbox became a market leader within just 2 years, largely due to my Facebook strategy where I used an 'experiment, learn and iterate' approach which drove sign-ups at scale using lookalike audiences, creative testing and lead scoring software.

My background in digital and social advertising helps me have the ability to manage projects and stakeholders, communicating results through visual reports and data analytics. As part of my work, I want to help address societal issues through understanding why and how people think and behave.

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We will go above and beyond to deliver the best outcome for you and your users.

Associates

We have a diverse roster of talented associates that allows us to rapidly scale up as needed with highly skilled individuals that boast specific technological expertise.

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Dan Ashton

Business Analyst (Associate)

Picture of Dan Ashton

Dan Ashton

Business Analyst (Associate)

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Liz Griffin

Senior Content Designer (Associate)

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Liz Griffin

Senior Content Designer (Associate)

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Neil McWhinnie

Senior Content Designer (Associate)

Picture of Neil McWhinnie

Neil McWhinnie

Senior Content Designer (Associate)

Working with us

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